It is often a question most of the business heads ask as they don’t know the importance of GEO targeting in SEO. So, let us find out what this GEO Targeting is all about and what is its importance in SEO campaign.
Geo targeting is the advanced delivery of content to site browsers based on their locality, region, state, city, metro area, and country.
In different countries, websites rank differently in the search engine result pages. We all want that our site should rank well in the SERP of the country that our business targets. Thus, for getting the targeted customers and high page ranks in search engines in your country, you need to consider the below factors of geo-targeting.
Top level domain indicates the location of your place. Such as domain .co.uk targets United Kingdom, whereas .ie targets Ireland.
Web hosting of your site helps search engines to determine web site’s location. Your site should be hosted in the country where you are targeting. If the company you are taking for hosting your website is not located in that country then it is useless as your website will not rank in search engines.
It is advisable to put your local business address at the footer of your site. This helps Google to know the location of your website.
If you keep the content of website in the language of your location then it will be more beneficial. This helps to distinguish the place on the basis of language.
If your website’s inbound links are mainly from US- based websites, even if your targeted customers are from China, then also your web pages will be ranked higher on Google US than on Google China.
Google also sees that if majority of your site’s visitors are Americans then your web pages will be ranked higher in US than in China.
Your various local advertising channels whether they are online or offline also improve your site’s brand locally. These results in your target audiences searching for your brand via Google and thus increase in clickthroughs to your site.
In the nutshell, if you are not aware of the above facts then better understand and implement it to get higher page ranks for your website using these Geo-targeting tools.