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11th Jun 2013
UI Design Considerations for Responsive Design

There is no doubt that the web design community has turned up with countless tools, best techniques and solutions to build a responsive web design hassle-free. While responsive designs have created a lot of buzz in the industry, it’s quite easy to find resources that covers the basic knowledge about this revolutionary concept. But it’s rare to find resources that go beyond the basic stuff.

Thus, in this post, we have covered some important UI design guidelines for responsive design:


Desktops have larger screens, so it offers more designing scope provided the user experience should not be negatively affected. In responsive web design, we need to ensure that design can flawlessly transit from one screen size to another.

Some important points to consider:

  • Use grid-layouts that help users quickly find the content they are looking for, or may be interested to see
  • Create more pages for more interactions on a desktop website
  • Incorporate horizontal navigation, drop-downs and sub-menus for easy content filtering
  • Keep places for advertising and promotional content, call-to-action, and additional scoop and fat footers
  • Take advantage of clickable elements like breadcrumbs
  • Leverage the technology that can improve user experience with an intuitive design

Designers should take advantage of the additional capabilities of a desktop version of a site. Users should get dragged to a desktop site while seeing it on mobile or tablet screens.


Tablets are fast replacing notebooks these days. Moreover, a new tablet hit the market every week. For most, this trend will continue growing in the future and hence it is essential for businesses to give equal importance to tablet optimized websites as given to its counterparts. Tablets are touch-screen devices, but this fact should not stop designers creating a full user experience for their targeted audience. While creating a responsive design for tablets, you can take UI design of native tablet app as a reference.

Some important points to consider

  • Larger touch areas for easy navigation system
  • Tabs save space on smaller screens and make it easy to scan through the site. Using tabs, you can allow users to move from one section to another, as in case of mobile apps.
  • Buttons or button type design are more preferable for mail links and actions
  • Back and forward buttons help users navigate on touchscreen devices as well as on devices that may have a less user-centric browser
  • Visuals should be optimized for Retina display


On these mobile devices, you need to make the most of the space available, without compromising on user experience part of the site. When you create a mobile optimized website for your targeted audience, first know why and how they will visit the site and navigate through it. While users visit a desktop version of the site for detail research or interaction, they use its mobile version for some simple and quick actions, or perhaps to see main content.

Some important points to consider:

  • Establish simplest communication channel. Eliminate any additional capabilities, and allow users to focus on the major actions only
  • If your desktop website has excessive content, use filter and sorting options. For example, you can provide advance search options; for example, search by category, cost, industry, etc.
  • Incorporate minimalist design approach, which is sufficient for branding but don’t seize the usability of the site
  • Appropriate size of fonts, so users don’t need to zoom in to read the text
  • Add short summary with every large piece of content; users can bypass the content they aren’t interested
  • Use other space-optimization techniques like tabs, accordions and navigation
  • Don’t keep advertisements, pop-ups and notifications on mobile optimized sites. If they exist, make sure they are easy to use and actually needed.
  • Unlike desktop, less number of pages are recommended on a mobile site. Though it still depends on the type of website, however you may use JavaScript to swap out content and cut down page load.

As said many times by industry experts, smartphones and tablets are anticipated to outweigh desktops by 2015. so, it’s high time now that we also focus on designing for responsive websites, in addition to learning best coding practices for responsive design.

Want to create a responsible responsive design without breaking your bank? Choose web design India.


The biggest challenge in creating responsive design is the different screen sizes. However, a professional web designer has experience and expertise to design responsive website that looks appealing on all screens, without compromising site’s usability.


As always a nice post. I have gain a lot of good information about this topic. Thank you for the share.


Responsive web design is the running trend now. Here you have explored the myth of RW so nicely. Thanks for sharing it :)

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