On page optimization is very important and basic step for making your site search engine friendly. Basically, there are two ways of optimizing the website; through on-page factors and off page factors. Off page optimization is for search engines and on page optimization is for visitors. Google gives priority to that which visitors give priority. So for optimizing any site on page is very important.
Some factors from my views are listed below.
1. Title Tag:
The title of the page must explain what the page is about.
Syntax:<title>Important Keyword of the Page – Secondary Keywords | Brand</title>
Make sure that do not enter duplicate keywords and other symbols like @ & , etc… in title.
2. Header Tags (H1, H2…):
Header tags shows importance of the word given with these tags. For e.g. if you place keyword in H1 tag then Google will take that word with high priority.
Syntax: <h1>Most Important Keyword</h1>
<h2>2nd Important Keyword</h2>
<h3>3rd Important Keyword</h3>
3. Meta Keywords Tags:
Add keywords in this tag to explain your targeted keywords for that particular page. Make sure that you are not adding one keyword more than one time.
This content must be unique and meaningful that can describe the page.
5. Rel=”nofollow” attribute in <a> Tag:
NoFollow means it insists Google crawler not to follow that particular linked page. You can give this for external links, internal link pages such as login pages, contact us page, profile pages and those link which you don’t want spider crawl. This attributes help for not passing link juice from your page.