Preparing a budget for your social media marketing campaign is a challenging task in the present year 2013. Gone are the days when we can hire a college graduate with specialization in communication to deal with our social media accounts. Today, social media marketing is an integral part of SEO. The social media platforms have potential to build and destruct the brand image. They are an inevitable part of any business marketing campaign.
So, how you can manage and budget your social media stuff?
Well, the first thing to do is identify and locate your social media marketing resources, usually a SEO company. Once you know who your social media service provider is, you can assign them their roles and share your purpose or goals. Social media marketing isn’t a one time process, but it is a consistent and constant chain of processes or better say activities. Make sure you have a dedicated team of social media or SEO professionals who daily work on your social media pages.
Below are the 3 basic considerations that will help you create an efficient social media budget in 2013:
Social Media Strategy
This is the first thing you should take into account before you define the budget. A social media marketing strategy is like a road map, which is essential to reach the right destination. You may hire a social media consultant or an SEO agency to help you define an effective strategy for your business. Make sure the company you hire is capable of successfully executing your social media strategies. The cost of the consultants or SEO companies may vary largely based on their experience, expertise and location.
Social Media Profiles
To implement your social media marketing strategies, you will first require to create custom pages on different social media platforms like Facebook, Twitter, Pinterest, Google Plus and LinkedIn. You will need to hire professional graphic designers to create the landing pages or fan pages of your company on these social networking sites. Your social media pages should be optimized for a powerful online branding of your brand.
Once you set up accounts in all social media platforms, you need to constantly post compelling content in your social media pages. Content development involves professionally developed text, videos, images and audio development. You will need an experienced social media manager to deal with all these stuff; the person should also be responsible to ensure that the content in your profile or page is of high quality, engaging, fresh, and inclusive of SEO keywords for your brand. Some most common examples of social media content include blog posts, infographics, online videos, whitepapers, reports, podcasts, articles, professional photography of products or live events, webinars and webcasts.
Social Media Campaigning is a huge investment involving planning, designing, content writing, managing, research and account administrating. If you want to cut down on your overall expense in social media marketing and branding, without compromising on the quality and quantity of the services, it is recommended that you hire a professional SEO company based in India.