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23rd May 2013
SEOs – Change, Before You Are Changed!

I am sure that you will be well aware about Google Penguin Version 2.0 rolling out from yesterday – May 22, 2013. It is 4th update in Penguin series, but after 1st update the next 2 were just data refresh updates so Matt preferred to call it Penguin 2.0 (So would I).

Seriously, this update has created huge buzz, as Matt Cutts, head of web spam at Google, has recently published a new 7-minute video in ‘Webmaster Help’ revealing what his web spam team has planned for the upcoming months and what it actually means for the SEOs and webmasters.

What Lies In The Future of SEO Industry 2013?

Here are the key topics covered by Cutt’s in his latest video published on 13th May, 2013, which are geared to shuffle the SEO world.

1. The Next Penguin Update

Cutt said in the video that, “We are relatively close to deploying the next generation of Penguin”. And as you know they have already started rolling out from yesterday. Penguin 2.0 or 4.0, whatever you name this web spam update, it has surely shaken the Google SEO world in the same way as the first Penguin update did. In fact, according to Cutt, this is more comprehensive and will affect huge.

Here is what Cutt’s posted yesterday on his blog:

“We started rolling out the next generation of the Penguin web spam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more web spam will see more impact.”

So, it is high time now to start cleaning your link portfolio (if not already done). And at the same time, you should focus more on generating quality backlinks via sharing top-quality content on social media platforms.

2. Advertorials

The Google web spam team is also set to strike on advertorials. They will keep an eye to ensure no one offend to our quality guidelines. So, if say a business is paying for an ad or a coverage over the web, it should not impact on its page rank. Cutt says,

“There’s nothing wrong inherently with advertorials or native advertising, but they should not flow PageRank, and there should be clear and conspicuous disclosure, so that users realize that something is paid – not organic or editorial”.

3. Queries That Results in High Spamming

Google will work exclusively on queries that see more spamming and will focus on areas that are contested by more spammers or that kind of thing. So we can predict that highly competitive keywords would be under strict review.

It has always been great to target Long tail keywords, but now it’s very important to focus on Long Tail Keywords.

4. Discredit Link Spammers

Spammers, beware now! Google is making aggressive efforts to discredit the link spammers – individuals who spam link in different ways.

5. Hacked Sites

Cutt’s team is trying hard to detect hacked sites and handle them in better way. Many webmasters have confusion between hacked sites and sites that give out malware. And hence, Google is planning to launch to more comprehensive site detection technique.

6. Authority Sites

Google has planned to give more value to content coming from people who has authority of a specific topic or space, be it medical, travel or anything else, by giving their posts a slightly higher ranking in search results.

So, if you are not penning some quality content in the area you specialize, it’s the right time to begin. But, this doesn’t mean you can load a bunch of scrap content on web and Google spiders will like it. The search engine spiders are seeking more quantity of top-quality content.

7. Domain Clustering

As you go deep in the Google search results, you sometimes find cluster of several results from same domain or site. You won’t typically notice this in the first two pages. Google is keen on rolling out a change that will reduce your chances of seeing more results from the site you have seen a cluster of information in earlier pages.

8. Panda

Google is looking forward to refine the effect of ‘Panda’ for sites those are in the gray area (previously affected by some degree, not wholly). They are having some additional quality signals that I think they will apply to Algorithm and re-analyze those websites. Google has published ’23 questions for publishers and webmasters‘ to use as a guide to how Panda is thinking.

Please Note: Google has changed their Panda Update Strategy. Now, Panda update is an on-going process and Google will not announce or confirm Panda updates.

9. Enhanced Webmaster Communication

Google will continue finding more way to pass on more information to webmasters to help them diagnose their site.

 

How To Survive And Succeed In New Google SEO World?

Tons of things are coming and industry is changing by leaps and bounds, and it’s very important for each one of us to understand these changes and apply in SEO strategies in 2013. Else, we’ll be lost!

 

In the post-panda and post-penguin world, SEO is not just traditional SEO, but it’s now much bigger than that. The old school tactics like title, Metatags, relevant content, keywords density, site structure, etc. will no more work. Today’s SEO is more sort of online marketing because there are many new factor that are contributing to gain good search engine rankings, including user behavior data, brand signals, co-citations and social signals.

SEO industry is evolving so fast since the last couple of months that, many SEO professionals have changed their titles from ‘SEO’ to ‘Digital Marketing’, ‘Inbound Marketing’, ‘Online Marketing, and/or ‘Earned Media Marketing’. If you are still just an SEO, you are perhaps missing on the biggest thing to win the game.

However, a question still remains – how can we evolve to best suit the new world of SEO, and ever-changing world? Here are my top 4 tips:

#1. Produce More Quantity Of High-Quality Content

As discussed above, Google is looking to give more ranking to authority sites who consistently publish top-quality content, in form of PR, blogs, articles, infographics, etc., in specific field or category. Low or average quality content won’t work in today’s highly competitive SEO world.

#2. Relevant Links

Days are gone forever when you get thousands of poor links and expect higher ranking in search results. Today, SEOs need to focus on getting quality links from different sources, which should be from the same arena or niche. Guest-blogging is a sure-fire arsenal; it will get you high-quality content and natural links from social media. Like-wise there are many amazing and innovative techniques to generate high quality of backlinks.

#3. Get Social Signals

No doubt, Google do consider Social Signals as one of the most important ranking factor. So get involved in real social media marketing, and get quality of signals. Get your presence and be active in all popular social media websites, especially in Google Plus as it directly comes from Google.

#4. Stop Link Building, and start Link Baiting

Techniques like article spinning & bulk submissions, low-quality directory submissions, etc. will generate low quality backlinks, and this will not be able to help you, but instead will hurt your site’s rankings. Google spiders are much better in tracking such links. Divert your efforts from manual link generation to creating something unique, high quality and innovative, and you’ll be amazed to see that you’ll be able to tap more than expected natural backlinks.

Be wise, and analyzed each and every technique you using to generate backlinks. If you think any of them can bring big risks to your site, then stop it immediately, and take an oath for not using them again!

Change is Eternal, and for SEOs it’s not a new word. But this time change is bigger, so we need to stress ourselves a bit more. But I am pretty sure, we’re mature enough to understand and get in sync!

To sum up, I leave you with a great quote by Charles Darwin.

“It is not the strongest or the most intelligent who will survive but those who can best manage change.”

I would appreciate if you leave your thoughts or views in the comments section below!

40 comments
Rizudi
Rizudi

I agree with all your points. Now i know what are the different ways to build back links for websites and what should we have to do in off page activities. I was lot confused after these all updates. Thanks for giving clear guidance about it.

Peyo Peev
Peyo Peev

Great post and great title, Altaf! As Penguin 2.0 was launched there was a certain chaos among webmasters and business owners. It is clear that 2.0 goes deeper than the previous update. Personally I`m not surprised that spammy comments, part of the article marketing and paid/unnatural looking links were some of the new targets. As it was said before, the change is inevitable for those who still want to perform well in SERPs. Great content combined with related and juicy links and spiced up with strong social is the bullet-proof formula for success - before, now and in the future.

Valentina
Valentina

Hi altaf, nice post once again. I am maintaining SEO of more than 10 sites. I saw that some of my pages have just disappeared from the SERPs. You have covered all important points in this post. I would like to follow these points to get my ranking back. Thanks for sharing your knowledge with us.

More Info
More Info

Appreciate any amazing post. Wherever more may possibly anyone get that form of data in these the best manner of producing? I've a demonstration pursuing 1 week, and I am at the look for such information.

Gafriel
Gafriel

The new era Penguin 2.0 Google algorithm updates is built to fight against spam at an extremely page level while subsequent Penguin revisions filter at homepage level only. Google now enforce every website owners, webmasters and business owners to modify their tactics and put great effort on crafting mind-blowing content that others can make use of it in order that they can't resist to share and link it all across the web; however, superior content is not enough without employing a number of outreach strategies to let the world know and to diversify web traffic sources to secure income and web traffic. Some of the most powerful outreach techniques are guest blog posting, social media, email marketing, forum and community engagement.

Angelica
Angelica

As always again, Altaf has published another interesting post about new generation Penguin 4 update. It is an algorithm change which will beat spammers hugely than previous Penguin updates. You have also mentioned very effective and important points to overcome from this crucial situation. I will definitely distribute your link among all of my SEO friends. Keep sharing like this!! :)

Jignesh Padhiyar
Jignesh Padhiyar

Great in-depth post with catchy title! Yes I'm also observing lot of changes in SERPs. What I have been observing is that authorities seem to have a bit more strength.

Jo Miller
Jo Miller

Great post Altaf.......l think this time penguin is affecting website inner pages more. Also l think Google is pushing big brands up in SERP's as they are less involved in low quality backlinks.

Richa
Richa

Nice information shared. I found this "Stop Link Building, and start Link Baiting" point more interesting and helpful as well. Exquisite !!!

Vishal Shastri
Vishal Shastri

Nice post Altaf !! I agree with almost all of the points and now SEO is not just merely to build up the links (though its necessary) but now its moving towards many other factors out of which you covered most of them in your examples. Anyways at the alt I would say nice post !!

Jennifer
Jennifer

Really it is very hard to decide that what we do next! As after Penguin update we have to more focus on link baiting instead of link building as you have earlier mentioned. I appreciate your effort to post this article. Thanks for your suggestions and ideas. It's been really great to be here.

Katlyne
Katlyne

Everytime I land here and I doubtlessly get the information I am looking for! You have rightly shared the points to focus on for generating authority and quality backlinks through many means. SEO's have survived with each update and so will survive with this too by changing the work strategies and emphasizing more on quality than quantity.

Ranjitsinh Chauhan
Ranjitsinh Chauhan

Here i can see that mostly Spammy websites are gone away from Top 10 results of Google SERPs. but, still Google is dancing. so, hope that good pages will rank on top soon. thanks for this very informative sharing. i will come soon to your blog again to get more information about search engine updates.

Mark
Mark

Your post address all the topics going around in search marketing industry and provides some useful suggestion for ongoing Google updates. Thanks for sharing useful advances tips.

Rosey
Rosey

Great Post,descriptive and informative.I personally like the survive with success in new world of SEO. This will surly be a great help from the content.

Joseph Hinds
Joseph Hinds

Altaf great Post! I think firstly we need to analyzed our backlinks because its play a worst part to down our website ranking in SERP. Also eliminate keywords stuffing and duplicate content issues. You know if your content is good when people talk about it & pass it then and then you get good natural links are gained.

Rahul Chauhan
Rahul Chauhan

Great story and some really good lessons learned. Biggest difference I see is that Google is not showing the same SERP's or website on particular pages..

Harindra Bhatt
Harindra Bhatt

I was ever advocating the points of quality in respect of gaining productive backlinks. I like #4. Stop Link Building, and start Link Baiting - As it inspires us to go for better and win the race instead of wasting time in low quality backlinks. More over, contributing unique and valuable content will mutually beneficial for both the ends.

james scott
james scott

What can I say ? Just would like to appreciate your post and the work done by you. Its really hard to decide what to do now but this post give us proper idea about it. Many thanks & look forward to hear from you...

Mak
Mak

Hello, I am agree with you at most of your points. SEO is not just an SEO but its much bigger than that. I am reading your blogs every time and found really interesting stuffs about new SEO changes. Thanks for sharing wonderful information with us.

Altaf Gilani
Altaf Gilani

Thanks Rizudi, I am glad that I could be of any help.

Altaf Gilani
Altaf Gilani

Thanks for stopping by and putting the comment Peyo. Writing great content and offering useful stuff on website will surely pour naturally backlinks & Social Signals. But considering the fact that how people has started SPAMMING social sites with links, I believe soon Google will reduce it’s importance too ;)

Altaf Gilani
Altaf Gilani

Hi Valentine, Please analyze the possible reasons that may have hampered your websites ranking, and then frame a strategy accordingly. I believe low quality backlinks and thin content pages could be the 1st things to look-up.

Altaf Gilani
Altaf Gilani

Gafriel, you wrote it so correctly... even if we produce good quality materials. it still needs marketing to outreach.

Altaf Gilani
Altaf Gilani

Yes, Matt Cutts as confirmed that Penguin 2.0 is next generation update, so its very comprehensive and would hit the Spammers very hard. Much more then Penguin 1.

Altaf Gilani
Altaf Gilani

Yes, websites with authority and high-quality links are winner from this updates. Their ranking has gone from low pages to top pages.

Altaf Gilani
Altaf Gilani

It's not just about inner pages, but all pages with SPAM / Low Quality backlinks. I believe, as SEOs has started realizing important of deep links in past they have started generating low-quality backlinks for inner pages too. So many are facing issues with ranking of inner-pages.

Altaf Gilani
Altaf Gilani

This is one of the most important point of my post. It's of prime importance for SEO professionals to understand that 100% natural backlinks cannot be build manually. So they have to get involved in Link Baiting.

Altaf Gilani
Altaf Gilani

Thanks Vishal. I am glad that you liked it.

Altaf Gilani
Altaf Gilani

Just forget manual link submissions, and get involved in creating something unique & innovative, and market it well (this is very important).

Altaf Gilani
Altaf Gilani

Katlyne, you've rightly said that SEO have survived from many changes in past and I hope everyone can survive from this too as this is a major change SEO Industry has seen by far. I see many companies being winded up or laying off SEO professionals. So I hope SEO Professionals changes, before they are changed.

Altaf Gilani
Altaf Gilani

Yes Ranjit, when Google rolls out any big update, for initial days everyone will see some Google Dance in SERPs, but it'll stabilize in a week or so. And yes hopefully, winners would be genuine websites only (though there are some exceptions).

Altaf Gilani
Altaf Gilani

Thanks Mark. It's very important to understand the on-going changes in the Industry and change our strategy accordingly. Em just trying to understand things and share my opinions

Altaf Gilani
Altaf Gilani

Thanks Rosey, em glad that you liked it.

Altaf Gilani
Altaf Gilani

Joseph, I agree with you that it's very important to analyze your link profile and remove bad/low-quality backlinks and make sure your website is not over optimized, by anyway. Think about users, how you can help them genuinely and links will flow naturally.

Altaf Gilani
Altaf Gilani

Doubtlessly, Penguin Version 2.0 has hit the rankings very hard. Most of all websites are experiencing huge changes in Google Ranking, either positive or negative.

Altaf Gilani
Altaf Gilani

Harindra, you've hit right on the nail. I bet, whatsoever you do to built links manually, but you cannot make it look 100% natural. So instead, I believe if you divert your efforts to do something worth sharing, it'll surely bring good quality and quantity of natural backlinks.

Altaf Gilani
Altaf Gilani

I am oblige. I feel so good when I read something like this... I feel that my efforts are worthy.

Altaf Gilani
Altaf Gilani

Hey Mark, I am glad that you liked my posts, and visit us on regular basis. Stay tuned for more amazing posts that are lined-up.


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