With the boom in local search SERP’s are going crazy and it’s getting really hard to keep up with the “Google Dance” for SEO Competitive Research. During the year 2009 we have seen a number of updates on the SERP some seems to be just testing while some were implemented permanently. Due to all this the companies providing Website Analytics Service are in high demand, as everyone wants their website to be perfect so that it does not suffer a fall in raking in case of an update. If you have ever done SEO for E-commerce sites you would perfectly know the importance of local search.
Now, recently while I was checking the SERP’s something caught my eye. Yes, it were the regional tags next to the listings. I took a screenshot of it for you guys. If you see in the below image you’ll see “United States” next to the cached option.
This thing tingled me and thus i went into a deeper research to find out the further How’s and Why’s.
A question maybe arising in your mind that Why did Google do this i.e. why was this necessary?
It is very simple to guess the targeted country of a website if it has country specific TLD like
Country specific Domain: .co.uk, .ca, .it, .de, .fr etc.
But, what if the site has a more general domain like
General/Global Domains: .com, .net, .me etc
How will a user know the targeted market i.e. whether the website provides good/services in their country? This is where the “regional tags” come into picture. You can see in the above image the website providing products/services in the US have a tag in their SERP listing that reads “United States”. This will let the visitors know well in advance that the website provides services only in US.
You may be dying to know How this happens and how can you do it for you site?
It’s very simple login in your webmaster tool, if you still don’t use it you need to sign up for Google Webmaster Tool and then verify your site.
Once done go to “Site Configuration” on the navigation menu and find “Settings”, when you open the settings tab you will find the “Geographic target” option. Here you can make changes as per your targeted market and don’t forget to tick mark.
Now, let your visitors know in advance that they have come to the right place. 😉