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26th Aug 2008
Promote Your Business With Coupons

Coupon code is typically a code that a consumer can enter during the purchase process online to receive a discount for your product or service. Coupons are an easy way to find new customers and get them to buy from you. They help entice your visitor to make a purchasing decision based on price.

Today the use of coupons has grown so much that consumers have saved over $4 billion dollars sice coupons were invented.

Coupons bring a consumer to a business to spend more than the incentive cost of the coupon. That’s the basic concept of using coupons.

How can I tell people about my online coupon?

There are a variety of coupon delivery channels are available to reach a retail store’s target audience. Some of the more popular coupon distribution methods are:

1. Adding Your Site to Coupon Directories

Coupon directories are a great place to post you promotion codes for a number of reasons.  A number of these coupon directories allow you to anonymously submit your promo code.

Benefit of Coupon Directories Submission:

  • We will find new customers who frequent the particular directory to look for bargains in our niche.
  • We will have more chance to convert traffic coming from Coupon Directories because they search coupon code after a purchase decision has been made.
  • We can increase brand reputation management (i.e. more positive listings for your [brand name] searches).
  • We will get more conversions from [brand name] search referrals because people will see coupon codes when searching for company name.
  • It’s another way to get a link back to your site and hopefully more targeted traffic. You get the added benefit of having your link on a high page rank site as well.

How to submit in Coupon Code Directories:

  • Include brand name in listing title.
  • Include main keywords in listing title.
  • Diversify your listings – by different descriptions, deals, titles and keywords – they will allover increase [brand name] search, so by this we increase chance to convert;
  • Add several coupons for most popular directories and update your listing page regularly – remove expired coupons and add new ones.

Most popular coupon code directories:

  • DealCatcher: features up-to-date offers and a forum for users to post coupon codes and other offers.
  • Wow-Coupons : Wow-Coupons focus on providing both online coupons and the printable variety to use in person at general retailers.
  • Coolsavings: Coolsavings offers great printable coupons for groceries, baby products, and much more.

2. Promote Coupon via Newsletters
In Newsletters Section, we can highlight something like this: “At {Company Name}, we believe in providing the best values and highest quality products to our customers. By signing up with our special offer email list and newsletter, you will receive free discount coupons when available.” Visitors who used to do shopping online will surely subscribe to your site to get “DISCOUNT COUPON”.

3. Promote Coupons Offering in Related Forums

We can advertise by direct post or signature links in Forums. (If particular forum allow self promotion direct post.) In all registered forums, try to be an active member so that your signature link may be listed in “do follow” links. And some forums having high credit will pass you good backlinks and traffic as well to your site.

4. E-mail Delivery

If you can handle weekly, or even more frequent, e-mails from retailers, sign up to receive email notices of discounts. DisneyShopping.com often offers discounts for its toys and clothing, notifying customers with colorful emails nearly every day. Be careful while deciding email delivery frequency, because it is possible that your visitors get annoyed from your daily emails and they block your id or even avoid to open your email.

carty pam
carty pam

ya, Its really nice way to promote the business Thankx for the post ...


These are really helpful ways to help promote a business with coupons. I never thought of something like this before. Thanks for the post!!

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