While building links for a site, it is always dilemmatic situation to choose amongst top tier terms and less popular long-tail keywords. Reading further would surely help you come out of such puzzling situation.
THE BENEFITS OF THE LONG TAIL:
Long tail searchers are known as real customers because they know very well about they want and so are more likely to buy. The competition for the long tail search terms is too less. The lack of competition gives higher Search Engine Results Page Ranking. One of the best ways to drive traffic to your site could be concentrating on long tail keywords in a niche that is competitive. Despite these keywords being less popular, Find out Long-Tail Keyword are still searched. The key benefits that they offer are (1) less competitive and (2) easier to rank well
How Can I Find Long Tail Keywords ?
The long-tail keywords can often be distinguished from long-term keywords by the number of words they contain. Short tail keywords are often 1-2 words long, sometimes 3 words. Long tail keywords are generally 3-6 words long or even longer
Number of tools are available for finding them like Google Adwords, WordTracker or your own tools, but it not ever possible to identify all the long tail keywords. In fact, a large chunk of long-tail keywords have not yet been identified by Google. Now, that means there’s lot to be yet explored.
How to profit from Long Tail Keywords?
Find out Long-Tail Keywords :-
Long Tail keywords that drive traffic to your site could be easily found out using HitTail and Google Analytics. For new keywords, you could use keyword research tools and find out words that are 3-6 words long. Start with a popular keyword and then find out what “new” comes out.
Quality Content :- After finding out long-tail keywords, write content for them. Keyword density need not be a concern, so targeting long-tail keywords 2-3 times per page would be sufficient. Also use them in title and headers.
Don’t forget to keep writing fresh content on these long-term keywords. Use keywords that are very catchy and rarely used.
Internal Links :- They are not as good as external links but they can be useful. Link your content in some organized way, about 1-2 links on a page to your content. For more popular short tail keyword, site-wide links. Use links in the footer with rich anchor-text, which in turn will help search-engines in indexing the pages.Keep the pages well-structured and have many inbound links to each page in your site, which can produce keyword dominance for each page in the site. In this way, you wont isolate any page like an island.