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30th Nov 2010
Is Drupal Good for SEO Campaign?

Your website creates the first impression of your business or organization. It generates leads and propagates your brand image along with attracting potential customers. Getting on the top pages ranks is what business sites aims and this work is carried on successfully by SEO. Due to changing technology, more complex sites are being developed leaving behind yesteryear HTML. More complex sites such as the Economist, MTV Europe are been developed in Drupal, which is the open source content management system (CMS). It is the best platform that holds large and complicated sited for SEO.

Drupal has built-in tools for automating SEO on massive amounts of content, along with granular control that gives you absolute power over every single site element; put it head and shoulders above the rest, including Joomla and WordPress. Moreover, Drupal is more scalable, configurable system, and major improvements in usability will soon shorten the learning curve for new users and developers.

Why is Drupal SEO-friendly?

1. SEO-friendly URLs.
Compare to WordPress, Drupal gives you total control over URL structure. Each item of content created in Drupal (called a node) can be given a custom URL, called a URL alias. You can even set it to generate user and search engine-friendly URLs based on content type (blog post, page, and user), title of the post, keyword, date, time, or any other information related to the node. In WordPress, you are generally limited to one type of permalink URL for all posts. You can override it, but it’s much less specific than Drupal’s URL aliases. It now offers built-in “search engine-friendly” functionality, but lacks control over the URL ‘s parameters.

Drupal is SEO friendly

2. Custom content types and views.
The content construction kit (CCK) can be used without having to write any code and can view modules to create new content types and create advanced custom views for those types like news stories, blog posts, albums, books, and tutorials. All these can be created and displayed in a variety of ways. Most of the content management systems require additional written code for creating these types but no programming knowledge is required to do them in Drupal. To make it even more search engine-friendly, it’s simple to create content silos using a free add-on called Views Attach. Create an automated query to create a list of relevant content and attach it to any other piece of content – all with a point-and-click interface.

3. Easy accessibility
It provides the ease of revisions and editing. Most of the professionals can even make small mistakes. It has been seen on some of the famous sites that minor spelling mistakes were made. Drupal’s version can control and allows saving new versions of your web pages every time they are edited. This gives the ability to revert back to old versions at any time.

4. Advanced taxonomy
Drupal is very powerful system that allows you to organize and tag content with keyword-rich terms. But, care has to be taken that each Drupal Vocabulary be limited to certain content types. Drupal’s advanced taxonomy features, combined with CCK and views, also allow you to rank for long tailed keywords that make up a thorough SEO campaign.

5. Multiple user management.
Drupal is designed for community based websites so that it can be easily optimized. It has strong user role and access control functionality. There are no limits to access levels and user roles that you can create and customize.

Thus, it is fine better to Drupal to develop your website as it is SEO-friendly and helps your business grow online. Drupal is an additional feature for your SEO campaign and as it requires minimum input from SEO solutions and get you maximum outputs.

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