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9th Jul 2009
How to optimize your website for Bing!

Listed below are some of the commonly asked questions about Bing! by SEO point of view:-

Q: Bing isn’t crawling or is only partially crawling my site, why?

Depth of crawl varies based on different factors, like how your site ranks and the architecture & usability of your site. Here mentioned is a small check list to help you out with your query.

  • Make sure that you are not blocked and there are no site crawling errors in Webmaster Center tools.
  • Make sure you have not blocked access for MSNbot (Bing web crawler), in your Robots.txt file.
  • Make sure you are not blocking MSNbot’s IP range.
  • Submit your sitemap in the sitemaps tool of Webmaster Center tools and provide proper path to the sitemap.xml file(s) in a Robots.txt file
  • Make sure you don’t have site navigation issues that might prevent MSNbot from crawling your site. For eg invalid page coding (HTML, XHTML, etc.), Password protected pages, Site navigation links that are only accessible by JavaScript

Note: You can validate your page source code at www.w3c.org it’s a free HTML volition tool.

Q: Why is Bing not indexing my pages even though it’s crawling them?

Firstly make sure your content is viewable by MSN bot.

  • If main navigation is pictorial-based, make sure there are text navigation links.
  • Make sure there is plenty of indexable content outside of <script> </script>tags.
  • Make sure each page has unique <title> and <meta> description tags.
  • If possible, avoid frames and meta tag refresh
  • If your site uses session IDs or cookies, make sure they are not needed for crawling.
  • Try to use friendly URLs whenever possible

There are many design and technical issues that can prevent MSNBot from indexing your site. If you’ve followed the guidelines and still don’t see your site in Bing, you may want to contact a search engine optimization company.

Q: How can i increase the crawl rate for my site?

At present, there is no way to manually increase the re-crawl rate of MSNbot. There are solutions available like, submitting an updated sitemap in Webmaster Center tools may help. But first make sure you are not blocking MSNbot in your Robots.txt file or MSNbot’s IP range. Set the sitemap <changefreq> dates to “daily”. This could be helpful to initiate a recrawl. You can later change these back to more appropriate dates once the recrawl has taken place.

Note: Submitting a new or updated sitemap is not a guarantee that Bing will use the sitemap or more fully index your site. This is only a suggested solution to the issue of increasing the crawl rate.

Q: How do I decrease the Bing crawl rate?

To decrease the crawl rate you can set “Crawl-Delay: X” where x is the number of seconds to wait between each request.

Note:Setting the “crawl delay” reduces the load created by crawler your servers, but it also increases the amount of time it will take MSNBot to reindex your website (which is proportional to the length of the delay).

Another trusted and ethical way to help reduce load on your servers is by implementing HTTP compression and Conditional Get.

Q: How to submit more than one sitemap to Webmaster Center tools?

At present, only uses the last sitemap URL submitted is considered. We strongly recommend using a sitemap index file if you have more than one sitemap.

Q: How come my site isn’t ranking well for my keywords?

In order to rank well for certain words, there are a number of factors to be considered. There are professional SEO companies that can do this work more ethically for you. As improper techniques may get your site banned from search engines.

  • Some additional tips on improving ranking:
  • Target no more than two keywords per page
  • Use unique <title> tags on each page
  • Use unique <meta> description tags on each page
  • Use H1 tags
  • Use text navigation links
  • Create content for your human visitors, not the Bing web crawler
  • Incorporate keywords into URL strings

Q: How important are backlinks and will any backlink work?

Backlinks plays a major role in your site’s success in ranking. However, it is important to remember that quality over quantity is preferred. Backlinks should be relevant to the page being linked to or relevant to your domain if being linked to the homepage. Backlinks from low-quality domains may not hurt your rankings but may not help you either.

Q: My site is moving. How do I set up a redirect?

In most instances, you will want to use a 301 redirect. There are many different ways to institute these redirect, they vary based on your preference and the technologies your site is using.


Hello this is kinԁa of off topic but I was wondering іf blogs use WYSIWYG еditors or if you have to manuаlly code with HTML. I'm starting a blog soon but have no coding experience so I wanted to get guidance from someone with experience. Any help would be greatly appreciated!


hi, information are helpful.........


Great articles & Nice a site


Very informative article. Let me try this for my link promotion. Nice information provide by you. You are doing very well job! keep it up.


Valuable thoughts and advices. I read your topic with great interest.


Hey good post, keep on posting........


Interesting theories regarding Bing. I'm curious to watch how (if at all) Bing will change their ranking Algorythms in the future.

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