Google Analytics is a powerful and free web reporting and analytics tool provided by Google. This can assist you to make analyzed and calculated decisions about your business and its marketing strategies, it provides you with statistical details about every visit to your website. Google defines it as the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness.
You can get a lot of useful information by just adding a short snippet of code to your website, you can gain access to a wealth of information that will assist you to understand how visitors interact with your website, how it is performing and how well your marketing and advertising are generating results and gradually leading you to a perfect marketing platform.
What is the Google Analytics Individual Qualification (IQ)?
The Google Analytics Individual Qualification is a proof of proficiency in Google Analytics that is available to any individual who has passed the Google Analytics IQ test. With a passing grade of 75% or more you can get recognized as a person that is qualified as a Google Analytics Individual Expert (GAIQ) and receive the prestigious badge.
How much does it cost?
The online course is free to everyone. The fee for taking the Google Analytics IQ test is $50 USD (These are not a lot of bucks if you are really into it).
Google Analytics IQ Lessons
Anyone can access the Google Analytics Training and each topic has a step-by-step walk-through of every feature you will find in Google Analytics. Below is a list of the topics covered:
Introduction to Google Analytics
Installing the Google Analytics Tracking Code
Pageviews, Visits, and Visitors
Profiles in Google Analytics
Campaign Tracking and AdWords Integration
Analysis Focus – AdWords
Goals in Google Analytics
Analysis Focus – Funnel Visualization
Filters in Google Analytics
Regex and Google Analytics
Cookies and Google Analytics
Analysis Focus – Revenue Metrics
Domains and Subdomains
Internal Site Search
Event Tracking and Virtual Pageviews
The Custom Visitor Segment Variable
Full FAQ about the process can be found here. It is not necessary to be officially qualified to use Google Analytics on your site, but we do recommend you study the course to get the full benefits.