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Pay-Per-Click (PPC) is the fastest way to get traffic to your website. There are many Ad network publishers offering PPC service. In PPC, you’ll need to pay the advertisers specific amount of money for each click received from their website. The most popular PPC service is offer by Google, with their Google Adwords program. For effective PPC Campaign management two things which you need to get efficiency on are; Keyword Research and Set Up of campaign.

  • First, Log onto https://adwords.google.com.
  • You’ll arrive on Campaign Summary page, now click on + New Online campaign .
  • On clicking new online campaign – you’ll get 3 options; “Start with keywords”, Start with placements” & “help me choose”.

Choose the best suitable options amongst them. Here we’ll select the most popular campaign setting option i.e. Keyword based campaign. So from that 3 options, we’ll select “Start with keywords”. Once you have selected the option, you’ll get advanced one-page setup wizard that lets you copy and modify settings from one of your existing campaigns in order to simplify the campaign creation process.

But as we here want to show you steps to creat brand new camapgin, we’ll avoid one-page setup wizard with existing campaign, and will decide to start with creating new campaign. Then you must follow the below mentioned procedure:

Fill up below mentioned field:

  • Name your campaign:
  • Name your new Ad Group:

Ad Groups are subsets of campaigns. Ad groups can also be made on basis of country, city, product, services etc.

If you want to Target visitors by language:

  • Choose the relevant language. What language(s) do your customers speak?

Target visitors by location:
You can target visitors by countries, regions, or even customized limits. Once you are done with location selection move to next next step by firing click on CONTINUE button.

Next page arrives is “Start a New Campaign with Keywords”:
Here you will need to write ad taglines with your targeted keywords.



Follow the Google Guidelines for making ads’ taglines. Keep in mind, don‘t exceed character limit in description/URL and title. Walk off one time with How to Write Targeted Ad Text in Adword?

After filling up headline and description in Google Adword, carry on with Choose keywords section. (The keyword you’ll mention in these box are keywords which will show your ends on quering them in Google.)
For targeting keywords more preciesly Google gives you option of choosing keyword by
advance match type.

Keyword = broad match
“keyword” = match exact phrase
[keyword] = match exact term only
-keyword = don’t match this term

Next is the amount that you are willing to spend on a specific AdWords campaign each day.

How much you would like to spend, on average, per day?
Enter your daily budget:

How much are you willing to pay each time someone clicks on your ad?

You choose the maximum cost-per-click (CPC) that you are willing to pay for every click on your ad.


At Last press the Save camping Button on your window.

After setting up the camping, daily monitor camping and if possible check out several times in day to track the result. Track conversion and constantly optimize your ads by adding further Long Tail and Short Tail keywords as you find them and eliminate keywords that are not attracting visitors.




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