Before I start give my point of view that I am not in favor of online marketing only and not doing offline marketing. Both online and offline marketing strategy are important and rely on each other.
Offline marketing has been highly successful and profitable from long generations. Offline marketing generates sales via different channels like newspaper, radio, web and television advertisements. It can be used to market and directs new customers towards your brand. Offline marketing drives more sales and helps you to maintain and enhance relationship with existing clients and customers.
It’s very difficult to get exact results from various offline marketing channels for a campaign and also difficult to calculate the cost in terms of which medium of advertisement campaign performed good and which performed bad. That’s why the big terms like brand improvement and customer attention comes in discussion for marketing managers.
On another hand, the good thing of online marketing is that it gives you instant results of your marketing efforts you have put in and which helps you to change the strategies, cost and venue in much effective and quick manner compare to offline marketing.
Recent research on marketing shows the budgets of online marketing will grow by more than 500% in coming five years. The research also suggests companies will spend more than $6 billion on online and search engine marketing in 2014.
Below are some benefits of online marketing:
Finally, Most of the companies are using both online and offline marketing but varies on percentage of cost they have to invest from marketing budget.