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12th Feb 2013
How Google Updates has changed SEO Best Practices Considerably?

Well, I am  quite sure that you are aware of the algorithmic updates Google has been rolling out since last couple of months, unless you are living behind the caves. The 4 major updates rolled out by Google so far includes Panda, Penguin, EMD (exact match domain name) and Top Heavy Update. Out of all, the 1st Google Penguin and the latest Panda #24 have hitted the SEO world very hard.

Penguin Vs. Panda

The series of Google updates has changed the way of implementing SEO practices considerably. Google is now more focused on user experience than ever. Earlier Google was considering only quantity and quality of backlinks to the website as major Search Engine Ranking factors, but now it also takes into account the factors listed below in order to identify the most deserving websites.

So, here are the top 4 factors that will drive the SEO industry in 2013:

  1. Social Signals from Diversity of Sources
  2. High Quality of Backlinks
  3. Natural Backlinks
  4. User Experience on website

A New Generation of SEO Begins

The world of SEO has changed now! It is no more just a submissions work; rather it’s now more about digital marketing or internet marketing as a whole. The signals gathered through these marketing techniques would ultimately help in better search engine rankings.

Google rolls out approximately 500 updates (including small and big updates) every year. Considering this fact, every Digital Marketing professional ought to take pro-active steps; especially in their link generation strategy, as it is still the most important search engine ranking factor.

We Watch Out For Every Small as well as Big thing by Google

We, at ZealousWeb have changed our SEO Strategy in order to get in sync with the Google’s new Algorithm and to ensure the web presence of our clients remain intact in future as well.

Some of the key changes made to our SEO strategies include:

  • Focus only on quality of links, not quantity
  • Adapting Link Baiting techniques
  • Avoiding low quality of backlinking
  • Shift our focus on building high quality links via guest posting, authority link creation, video marketing, buzz on social media websites, and other viral marketing techniques.
  • Strong integration of social media marketing in our SEO campaign.
  • Generating quality social signals from diversified sources and geo-location.
  • Considering user behavior on website and work more on usability factors for better user experience.

Zealousweb Unveils Refined SEO Strategies in February, 2013

On starting of the month of February, SEO Team at ZealousWeb had a healthy discussion over the SEO strategies and techniques we follow. This helps us realize what changes we require in our SEO practices. It was really a healthy discussion and we’ve finally reached to our new best SEO Practises.

Here is the embedded version of PPT I’ve presented to my team:

SEO Presentation by Altaf Gilani in February 2013 from Altaf Gilani

So, what’s your take on this? Please write your views in comment section below.

23 comments
Perception InfoTech
Perception InfoTech

I Thhink Your This Point "Shift our focus on building high quality links via guest posting, authority link creation, video marketing, buzz on social media websites, and other viral marketing techniques." Is Become Most Important On Upcoming Days. Thanks For Sharing This.

Dhaval Shah
Dhaval Shah

very good information for latest SEO

Nisha
Nisha

Thanks for sharing this update with us. This is awesome.

Jenny
Jenny

Hi there. As you have told that diversity of sources will be the best practice in SEO. Link diversity, natural links and yes of course social media are the key factors and drive SEO to the peak of success. Last but not the least your Power point presentation is great. All the best for your Zealousweb Team. Best Regards

Nit
Nit

Great SEO Knowledge ... Thanks for sharing with us.

Will Morgan
Will Morgan

Great post........don't you think Google is moving away from its Backlinks factors ? Same thing they have done for meta keywords few years ago...

Austin
Austin

Oh great post , I am keen to hear more about this Panda and penguin. I have been working on same so its beneficial for me to get more knowledge about this.

Jamie
Jamie

Well written article. Best explanation ever. I would like to follow such SEO strategies for my website.

Shawn Michael
Shawn Michael

So stunning. Definitely going to add these to my list of SEO techniques which I want to do for my website in the next few months. So glad you are willing to share your precious knowledge with people who did not know these things like me..Thanks a lot!! Cheers :)

Boni Satani
Boni Satani

What is link deep ratio? Great if u can walk me through the same

Scarlet
Scarlet

It's a great Post and gives really some good and innovative kind of tips coming up with new ideas. Thank you!!! :)

Leesa Marks
Leesa Marks

Precious information shared here. I will try this way for my website’s ranking.

Altaf
Altaf

Thanks and stay tuned for more updates...

Altaf
Altaf

Thanks Nisha for such a kind words...

Altaf
Altaf

Thanks Jenny. I heartily appreciate your words. Write link worthy content and just market it nicely, and you'll get natural links for sure.

Altaf
Altaf

Thanks Nit for the appreciation. I am going to share more recommendations for each task in detail soon. So stay tuned!

Altaf
Altaf

I am pretty confident that Backlinks (rather I would prefer to call it as Signals) are still very strong hint for search engines to identify the most deserving websites. The only thing that has changed is, Google has shifted their focus from "Quantity" of signals to only "Quality" of signals.

Altaf
Altaf

Hi Austin, After having experiments and analysis, we'll be surely posting more info on these updates. So stay tuned!

Altaf
Altaf

Based on my experience, I believe that if you follow the strategy it should boost your search engine rankings and online visibility considerably.

Altaf
Altaf

Thanks Shawn for the appreciation. The industry has given me many thing, so now its time for me to return. I am glad that you liked it.

Altaf
Altaf

Thanks Boni for stopping by and making the comment. Well, The Deep link ratio compares the total links pointing to whole site vs. links pointing to the site’s home page. For Example: 400 Total Links - 300 Homepage Links = 100 Deep Links. Therefor, 100/400 = 25% Deep Link Ratio. So apart from homepage, we also need to generate backlinks for inner pages.

Altaf
Altaf

Thanks and Happy SEOing.

Altaf
Altaf

Thanks and Good Luck for your website.


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