The series of Google updates has changed the way of implementing SEO practices considerably. Google is now more focused on user experience than ever. Earlier Google was considering only quantity and quality of backlinks to the website as major Search Engine Ranking factors, but now it also takes into account the factors listed below in order to identify the most deserving websites.
So, here are the top 4 factors that will drive the SEO industry in 2013:
Social Signals from Diversity of Sources
High Quality of Backlinks
User Experience on website
A New Generation of SEO Begins
The world of SEO has changed now! It is no more just a submissions work; rather it’s now more about digital marketing or internet marketing as a whole. The signals gathered through these marketing techniques would ultimately help in better search engine rankings.
Google rolls out approximately 500 updates (including small and big updates) every year. Considering this fact, every Digital Marketing professional ought to take pro-active steps; especially in their link generation strategy, as it is still the most important search engine ranking factor.
We Watch Out For Every Small as well as Big thing by Google
We, at ZealousWeb have changed our SEO Strategy in order to get in sync with the Google’s new Algorithm and to ensure the web presence of our clients remain intact in future as well.
Some of the key changes made to our SEO strategies include:
Focus only on quality of links, not quantity
Adapting Link Baiting techniques
Avoiding low quality of backlinking
Shift our focus on building high quality links via guest posting, authority link creation, video marketing, buzz on social media websites, and other viral marketing techniques.
Strong integration of social media marketing in our SEO campaign.
Generating quality social signals from diversified sources and geo-location.
Considering user behavior on website and work more on usability factors for better user experience.
Zealousweb Unveils Refined SEO Strategies in February, 2013
On starting of the month of February, SEO Team at ZealousWeb had a healthy discussion over the SEO strategies and techniques we follow. This helps us realize what changes we require in our SEO practices. It was really a healthy discussion and we’ve finally reached to our new best SEO Practises.
Here is the embedded version of PPT I’ve presented to my team: