What is Google Search?
Google search also known as Google Web Search can be defined as “a web search engine owned by Google Inc. Google Search is the most-used search engine on the World Wide Web, which is receiving several hundred million queries each day through its various services.”
The results of the Google search is mainly based on the Page Rank i.e. A priority ranking. There is also another option to search by using Boolean Operators which is actually a customized search option, which are like alternatives (“aa OR bb”), exclusion (“-aa”) and many more.
What is Facebook Graph Search?
Facebook Graph Search can be stated as “a semantic search engine that was introduced by Facebook in March 2013. It is designed to give answers to user natural language queries rather than a list of links.”
Well, it was declared by the Facebook CEO – Mark Zuckerberg that Graph Search algorithm performs searching from within a friends network of users and the Microsoft’s Bing search engine will provide the additional results.
It is quite true that, Google seems broken due to upstart; which is brought by Facebook’s recent innovation, Graph Search. Which is truly user friendly as it is based on natural language compared to keyword based search on Google; and will bestow you the results with the appropriate match of what you have searched for.
How Facebook’s Graph Search Will Displace Google Search?
Well, as far as Google is concerned, I really doubt that it will ever replace it. Well, it can beat ‘Yelp’, in my opinion but can’t threaten Google. But yes, Facebook Graph is definitely an amazing tool for advertising and you can also get good advantages of various SEO Packages as well.
Facebook search gives you the precise search result pages rather than the links. And users may also look for their friends in particular cities by making their search more relevant and local which can be of real use.
Also Facebook and Microsoft’s Bing collaborated on a new search tool, which enables Facebook to sell search ads and provides appropriate results to users by using its own data. As more and more users use graph search, Facebook will become the #1 rival to Google.
Here is the embeded version of PPT We’ve created on an overview of facebook graph search
After all, Facebook will overthrow Google in search. Such a shift will lead to immense changes in search volume, monetary value and the revenue of the social graph for users and all size brands.The big new change becomes the future of Google itself.