Google has officially released its first algorithm update, Panda update #24, for the current year 2013. So, for people who have a web based business, it’s time to say goodbye to your new year parties and get back to work again to protect your website from the impact of this latest panda release.
Panda update 24 was first announced on twitter on 22nd January, 2013 by the search engine king Google. Following the long chain of content based updates, this newest update has impacted 1.2% of English search queries, as reported by Google itself. It might be early to say, but there are many failures and winners appeared with this update.
Panda #23 was the last Google algorithm update of 2012. It was rolled out in the month of December and claimed to impact 1.3% of English search queries. The previous update, panda #22, was announced on 21st November and impacted 0.8% of the English search queries. Recent studies show that Google rolled out more than 500 updates every year. So, you are more likely to get a new surprise every month.
If your website has been negatively impacted with the latest Google panda refresh #24 and you are looking for proven solution to recover your site, you may consider the below tips and tricks.
The top 4 tips to recover your website from Google panda update #24:
1. ‘Content is King’ – Google Proved it Again!
Google hates content spamming. So, first of all you need to start writing quality content for your website, be it in web pages, articles and blogs. If your website has been affected by Google Panda 24, then you first need to remove all low quality content on your website and replace it with top-quality content. Google panda gives top priority to the quality of content.
2. Don’t Over Optimize Your Website
This is a very crucial point for SEO professionals. Google panda hate over-optimization of the website. If you are currently following black hat SEO techniques to obtain your short-term business goals, you are more likely to get impacted by both Google Panda and Penguin updates.
Or if you have been already hit by them, make sure you haven’t done over-optimization of your website and not used black hat SEO techniques like clocking, keyword stuffing, poor back links from the link farm house or any other task performed to promote your site. In order to recover your ranking again, remove low quality content, maintain the right keyword density, and do quality backlinking.
3. Implement White Hat SEO Techniques
Publish top-quality content on your website, remove duplicate and low quality content from your website, maintain right keyword density on every web page of your site, optimize H1 and H2 tags on all web pages, generate quality in-links, remove broken links, follow proper 404 redirects guideline for removed web pages or worthless pages on your site, focus more on social media optimization – these are the key things to consider for performing white hat SEO.
4. It’s time to request Google for reconsidering your website!
After following all the tips listed above, you can now submit your website at Google webmaster Tool for re-examination. If you have implemented the right methodologies, your website may take some time to recover. But it will certainly get back its ranking!
Conclusion: If you aren’t good at doing all these things listed above, it’s time to hire SEO consultants. Most of the businesses prefer to hire SEO India professionals to save big on their budget.