Recession is concerning stock markets and all big mergers, and at this stage major search engines also had discussed about their policy in 2009. You will find drastic changes will be in SE algorithm to display results. And that is why Google, one of the major search engines is going to be ready to present personalize search results, and that will become well know because of its accessibility.
Now in future, you will see major changes into ranking results according to search trends. All web users are preferring to use their personalize search, and for that Google will save search history of the particular IP address. With this fantastic way users will end up their search with their taste. With this interesting change, for the same query two different users will get different results and it will be change a lot in Web Wide World.
(by site: http://blog.tmcnet.com)
Now in very near future you will not need to login for personalize your search results, Google personalized results with your IP and will be reflecting within the first quarter of 2009. By saving your IP address into their database they will assume about your intent search and will display search results accordingly. Such trends of searching and personalization will affect rankings a lot and for that you have to fight more than you are doing now. Your Website Designing should be more user friendly, you have to more concentrate on analytics, traffic, bounce rate, (time spent on your website) and yeah most important conversion Rates. After reflecting Google behavior on web search trends 2009 all will come to know that now ranking is not important, only traffic will be most important as ranking will get change user to user (IP).
With these much of extreme changes into web, just imagine speaking Wikipedia and reading Wikipedia which you will prefer? The same way Google now will scan your site, find out videos, pictures and all. If Google not find videos and images into your site and your competitors have than you will find a grand lose into rankings and traffic as well. It will be universal search and it will change tons of theory of traditional SEO.
(by site: http://www.alan-rothstein.com)
When 2008 was going to start there were also some drastic changes done in Google’s algorithm. Because of those changes we found unbalance in rankings and named it “Google Dance”. So in 2009 we will also see a big show of “Google Dances” 🙂 LOL. This search trends and Google behavior will be strict with spammers. As most of spammers are using text for spamming and now they will not able to get rank.