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24th Oct 2009
Google: Advance Filtering Analysis Feature

Google has announced about advanced filtering feature of Google Analytics. Now you can filter more relevant data that you want from all analytics data. Beginning of this year we announced Pivoting and Secondary Dimensions. Using Secondary Dimensions, you could, for example, see revenue metrics for city + keyword combinations. You could then “pivot” by source and see revenue by search engine for each of these city+keyword combinations. Following is quick video

Now, Google has added some new features that allow you to filter out rows and with different combinations of matrix. This advanced table filtering option from Google Analytics allows you to filter thousands of keywords to sort out the keywords with a bounce rate less than 30% and that referred at least 25 visits, see the below video,

These all are powerful features let you sort out data in depth and you can do your best for your site.

Google Analytics has announced more important and helpful features, you can read more here.

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