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23rd Jan 2010
Optimal Design of e-commerce portals: SEO tips and Suggestions for the site Structure and URLs

E-commerce SEO Tips and Suggestions for the site Structure:

When it comes to online shopping and e-commerce with shopping cart use must always be kept in mind that we enter a territory where it is easy to make mistakes. Basically, the biggest risk in which one can come across is to create something that search engines will tend to simply ignore thereby sending up in smoke all the work.

Product Pages

The pages in question are the most important of course, those that must be immediately found by search engines because they depend on economic success or otherwise of the site. Usually shopping carts are included in White Boards like this:

http://example.com/department-name/product-name/

There seems to be nothing wrong with it? However, in many recommend using a different structure, as well as in the example below:

http://example.com/product/product-name/
http://example.com/prod/product-name/
http://example.com/p/product-name/

Departments are strongly discouraged to use online, because some products may be under more than one item and when the departments are under too much could happen that the order came from above to change or add some departments by creating a series of problems in practice forced to reorganize much of the URL, thus creating additional costs. However, do not use the subdirectory; although it’s not really a totally wrong choice could create confusion among users in the research phase so the best thing to do is to divide the products in a few broad categories.

Do not use too many subcategories and departments also need to keep URLs as short as possible, which is a great advantage in key search of  SEO For e-commerce planning is therefore essential that you are trying to figure out who commissioned the site more leaner and fast and is better for business. Titles and descriptions of products and pages should be as original as possible, remember that you are talking about products that might be sold elsewhere and thus more is more original research will reward your pages.

Pages of departments and categories
These pages represent the biggest obstacle when designing and operating a site like this, first let’s start by saying one thing, if they are just a mere filter between search engine and pages of products is better not to have their own pages gender. This fact can easily be replaced with tags and use robots.txt.

In any case, if they must be included is not excellent that they are filled with good content. For the speech that was a few lines further on is good, for example, do not add additional parameters to the URL.make simple URL  like:

http://example.com/department-name/2/

We must also remember that the most important pages are those of the products and should therefore, be inserted in the right place links to these pages to point users to what should be the ultimate aim of their visit, namely the purchase.

Conclusions
In summary therefore, we must keep in mind certain parameters and guidance when working to make this type of websites, let’s see an overview:

  • Keep the URL as short as possible by eliminating all unnecessary information from them and entering them in only the keywords that prove to be absolutely necessary.
  •   Ensure that the description of the products as much as possible to promote the new special search engines
  •  Include pages of the departments only if you have good editorial content.
  •  Use site maps in HTML or XML to facilitate navigation.

Contact us for E-commerce SEO Services in India or if you want to SEO for eCommerce sites.

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