Google Proposes to Crawl AJAX

“Don’t build your web site with AJAX” you must have come across this phrase if you are professionally into search engines marketing or programming. The programmers are the one who have suffered the most due to complications created by search engines. Search engines are not able to read images, javascripts (now it does read some of them) and even the AJAX one of the most important component for asp.net sites. AJAX makes the sites load faster as it only reloads the changes i.e. the section/parts that are same for both the pages are not reloaded therefore helping the page load faster. While in case of search engines there is a different scenario when a spider comes crawling the AJAX sites have their doors bolted.

Now here we have some good news for you, finally at SMX East conference Google announced a proposal to change to a new standard that would make AJAX crawlable. If the proposal is accepted and the supported by other major search engines, it would prove to be a green signal for the developers wanting to enjoy the rich features of using AJAX while not sacrificing search engine visibility.

You can view the blog post above for details about the proposal. We have tried to represent Google’s goal with this proposal in a less technical approach and simple language.

• The website requires minimal changes as it grows.
• Users and search engines will see the same content (no cloaking)
• Search engines can send users directly to the AJAX URL (not to a static copy)
• Site owners have a way of verifying that their AJAX website is rendered correctly and thus that the crawler has access to all the content

According to the estimates given by Google about 70% of the content on web is generated dynamically and the figure is likely to grow in the near future. “This hurts search,” Google says. “Not solving AJAX crawlabilty holds back progress on the web.” Those quotes are from a Google Docs presentation deck about the proposal, embedded below.

Google is open for feedback on the proposal you can give your here Google Webmaster Central help forum.