On page optimization is very important and basic step for making your site search engine friendly. Basically, there are two ways of optimizing the website; through on-page factors and off page factors. Off page optimization is for search engines and on page optimization is for visitors. Google gives priority to that which visitors give priority. So for optimizing any site on page is very important.
Some factors from my views are listed below.
1. Title Tag:
The title of the page must explain what the page is about.
Syntax: <title>Important Keyword of the Page - Secondary Keywords | Brand</title>
Make sure that do not enter duplicate keywords and other symbols like @ & , etc… in title.
2. Header Tags (H1, H2…):
Header tags shows importance of the word given with these tags. For e.g. if you place keyword in H1 tag then Google will take that word with high priority.
Syntax: <h1>Most Important Keyword</h1>
<h2>2nd Important Keyword</h2>
<h3>3rd Important Keyword</h3>
3. Meta Keywords Tags:
Add keywords in this tag to explain your targeted keywords for that particular page. Make sure that you are not adding one keyword more than one time.
Syntax: <meta name=”keywords” content=”keywords1, keyword2, keyword3…”>
Note: Place this Meta tag into <head> tag.
4. Meta Description Tag:
You can place a small description for visitors in this tag. This description will be displayed when your site will be shown on Google listing.
Syntax: <meta name=”description” content=”place description here.”>
This content must be unique and meaningful that can describe the page.
5. Rel=”nofollow” attribute in <a> Tag:
NoFollow means it insists Google crawler not to follow that particular linked page. You can give this for external links, internal link pages such as login pages, contact us page, profile pages and those link which you don’t want spider crawl. This attributes help for not passing link juice from your page.
Syntax: <a href=”http://www.example.com/page.html” rel=”nofollow”>
6. Meta Noindex, follow:
Add in the <head> part. This tag tells crawlers those pages shouldn’t be indexed by the search engines but should rank links within those pages. Do follow, No index.
Syntax: <meta name=”robots” content=”noindex, follow”>
7. Meta Noindex, nofollow
Add in the <head> part. It insists spider that page should not be indexed at all.
Syntax: <meta name=”robots” content=”noindex, nofollow”>
8. Link Rel=”canonical” tag:
To solve problem of duplicate content we can place this tag in to <head> part. This tag helps Google to know which page it should rank and which should not.
Syntax: <link rel=”canonical” href=”http://www.example.com/originalsource.html” />
9. Absolute link:
Always prefer to place absolute link in the page instead of relative links.
Syntax: <a href=”http://www.example.com/page.html”>
10. Anchor Text:
You anchor text must be keyword rich words.
Syntax: <a>Targeted Keyword</a>
11. Title Attribute into <a> tag:
Every link that pointing to a page, add a keyword or phrase for the title attribute of <a> that increases value used for the anchor text.
Syntax: <a href=”http://www.example.com/product-makeups.html” title=”Shop Make-up products”>Makeup products</a>
12. Alt Attribute into <img> tag:
You can place keyword or phrase in this attribute that explains the image. So that when spider could not read image it will read anchor text placed into Alt attribute.
Syntax: <img src=”http://www.example.com/images/a.gif” alt=”Buy Product A” />
13. Robots.txt file:
Upload robots.txt at root level and insist Google which pages it should not crawl. It means we can place pages which we do not want indexed by Google.
Syntax: User-agent: *
Disallow: /template/images
Disallow: /stats/
