Why Use Real Time?
Alerts and intelligence events need time to analyze, and sometimes can take several days before they turn up in your Google Analytics account. While using real time, you can observe how visitors are using your website. Watching real-time data is watching the continuous flow of visitors to your website against the time. So, when you see that things are changing radically, you can take action in simply no time. This facility can bring tremendous opportunities and give huge insights to all web based businesses, especially when they need to respond quickly.
Evolve With the Web
The web is evolving fast and so as everything connected to it. Gone are the days when you design a website and update it only when you launch new products. The avid analytics users very well know that it’s not sufficient to survive in today’s world. You need to consistently look for any opportunity and problem on your way. To accomplish this, you can use Google Analytics Real-Time; it’s a set of new reports that allow you to see what’s happening on your website as you watch it.
Google Analytics Real-time Features
It has been almost 2 years Google Analytics introduced real-time reports. And since its first launch to till date, Google Analytics has added many new features into it. Here I have covered four major updates or features of Realtime Reports including the reasons why you should use them:
Realtime Dashboard Widgets
To facilitate its users with this cutting-age feature, Google Analytics has introduced Real-time widgets to its dashboard on 16th April, 2013.
Here is a snapshot of the tool used to add these widgets to dashboard:
And the image below shows how these widgets look while on the dashboard:
These widgets can provide you with tremendous insights and opportunities, especially when you need to respond quickly.
Realtime Event Reports
Using this report, you can’t only watch the top events as they happen but also help funnel on specific event category or action. Simply put, this feature allows you to track almost everything happening on your site including brochure downloads, product added to bag, checkout error, carousel interactions or any other thing you may need to track.
To access realtime event reports, click on the standard reports menu. You will find ‘Events’ second last in the menu as shown in the image below:
When you click on ‘Events’ section, the generated report will look like the one in following image:
Below this graph, you will find a table enlisting all events triggered in the last 30 minutes, broken down by ‘event category’ and ‘event action’, and filtered by keyword. You can click on any particular event category, which will then show you all the event actions and event labels for that specific category.
It is tremendously useful for people who use events in their action-plans like goals. Instead of less viable pageview data, they can watch the events that are significant to their online business as it happens. Additionally, you can set up a filter to see what events a specific segment of visitors trigger in real-time; which is automatically preserved in the Events report.
Realtime Segmentation by Desktop / Mobile / Tablet
With this ground-breaking feature, now you can know if the visitor has accessed your site using a desktop, a mobile or a tablet device. This facility is called device segmentation in tech terminology.
Here is how it will look in realtime report:
By clicking on any one the three device types, you can see the content accessed by that specific device type only; it will then automatically update the table of pageviews.
Realtime conversion Report
Widely known as goal conversions, it is one of the most recently announced and most useful feature of realtime reports. Drill down in ‘Standard Reports’ menu to access conversion report and you will see a list of the most recent goals assorted by the number of conversions from highest to lowest as seen in the image below.
The report display goal number and goal name, as given by you. When you click on a particular goal or event, you can break into a particular segment of goal to see which page converted.
How to Use New RealTime Features to improve ROI
Unless you are a super whizz-kid, you may hire SEO consultant or SEO professional to leverage most of these new features introduced by Google Analytics.
To conclude, Realtime reports announced by Google Analytics is a breakthrough in the industry. It has now enabled online businesses to actively look at every event happening on their site in the real time.